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Innovation process B2B - B2C 

Banco de Occidente - Cali/Bogotá, Colombia

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Working sessions

 

During my time at Banco de Occidente I had the opportunity to accompany different processes of internal and external clients who were looking for improvements in time, costs and experience within the projects or focuses that were being worked on.

Software tools

Illustrator

Design skills

Design thinking, Design methodologies, Presential sessions, Customer Journey Map, Lego Serious Play, Blueprint, User Persona, Brainstorming, Usability test

Timeline

May 2017 - Jun 2018

Profile

Innovation Consultant

Understanding of needs

 

As a first step in the process, an understanding of the user's needs is made. For these sessions, the needs came from internal areas who were looking to improve processes in order to reduce time and costs or that directly affected the end customers. Then, we structured the proposed management of the co-creative session to present it to the users.

Areas

- Leasing

- Online banking business customers

- Electronic channels

- Leasing

-  Contact Center

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Workshop session

 

With the needs identified and the session structured, we carry out sessions of maximum 4 hours and maximum 20 people, in which separating different groups, the exercises are developed and put in socialization of the whole audience to generate more ideas.

For these exercises we use methodologies such as Elevetor pitch, Icebreakers, hats exercise, Lego Serious play, among others.

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Results

 

Based on the results obtained in the sessions, commitments are created with times and people in charge that must be implemented in an estimated time, which will be reviewed in the following months by the innovation area in order to measure the effectiveness of the sessions.

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